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[Chinese shoes Network - News Analysis] in the local sports brand who are still struggling with inventory, Nike has been actively embrace the Internet has brought a change in the industry. Last December, Nike and incubator TechStars cooperation launched Nike + Accelerator projects to encourage entrepreneurial team use Nike + platform to develop more innovative applications. Today, the 10 candidates for the company finally released. They are currently the Nike headquarters in Portland for a period of three months of entrepreneurial guidance. Let's take a look at the Nike phase of what is the 10 projects. fitness course booking site GoRecess GoRecess is a butt fitness classes and sports enthusiasts online booking platform, users can easily according to their location and movement you want to make a predetermined course, greatly simplifying the process in the past. event organization management platform RecBob held a tedious game each experienced organizers are fully understood, RecBob is to solve this annoyance and health, as long as the game is created on the site of a project, it will automatically notify you by client friends, and also carry out person cheap jordans for sale mens nel adjustments for a variety of unexpected situations. Use RecBob, you can even use it to their own communities and even small-scale organizational session of the "World Cup" within the city. Game Studios Chroma Chroma is an independent game studio, which is a flagship company of virtual reality technology. The company is currently developing a full name JumpBots mobile end game, the specific game content is unknown, but its official website, this is a game with a social attribute, users can challenge friends. Electronic tactical board CoachBase CoachBase is a tailor-made applications for the coach. Friends like to watch NBA courtside coach will surely be impressed by the hands of the tactical whiteboard, CoachBase the iPad into a tactical board, it can record each set of tactical coach drawn and animated presentations, they can finally share his players, which greatly enhance the efficiency of the coach. sports charity website FitCause FitCause actually a charity project, which aims to combine sports and charity. For example, users can create a goal - ten thousand calories consumed on one thousand US dollars donation to charity, sponsor can invite fri Cheap air jordans for sale ends together to complete objectives in order to reduce their financial burden. The idea is good, but, at this stage in the country seems to replicate this model is not feasible. Ads platform HighFive HighFive is a connection of businesses and users of advertising platform, when the user reaches a certain level of physical activity can get some reward, by accessing the user's motion data, it can achieve relatively accurate advertising. For example, a user can have a weight loss goal can enjoy wireless health scale discount on the amount of exercise to a certain extent. enterprise-class fitness management platform Sprout at work For the big companies, sports and fitness is team cohesion, excellent means of shaping corporate culture. Sprout is such an internal campaign for healthy communities, employees can record their own in the top of the sport every day and compete with colleagues, for companies, enhance their physical fitness also means there will be a better state plane work. Today, McKinsey has become one of its first customers. children's version of the Fitbit pedometer GeaPalz GeaPalz Fitbit pedometer is a similar product, but it is tailored for cheap jordans for sale children, and its shape is a variety of cute cartoon image, website and mobile end UI is consistent with the child aesthetic cartoon style. Fitness Card Game FitDeck FitDeck is a sports and fitness-themed card game. Traditional fitness programs often make people feel very boring, because every sport is relatively fixed, the exerciser will soon be tired, but FitDeck cards to allow the exerciser can form a random combination of sport, in order to increase sport fun. You can not define the Incomparable Things Incomparable Things is a very special company, its vision is to focus on children's health, but so far it has not any molded product launch. The interesting thing about this company is that it wished from the perspective of psychology, sociology cut, and the combination of technical means to help people overcome inertia hinder movement, this may be the reason for Nike's move it. Popular Fitbit, Jawbone UP and other digital products is quietly changing the traditional sports industry, its meaning is no longer just the past, people perceived the sports shoes, but extends to the close integration of digital and Internet products that new areas. On this new Cheap air jordan 12 for sale online free shipping battlefield, the old giant Nike has taken a solid first step himself. Since 2005 began secret development with Apple Nike + iPod product portfolio, was established in 2010 digital motion (Digital Sport) department, Nike took five years to gradually sort out clearly their position and direction of development in the Internet age . Today, the Internet and big data has begun a profound impact on the company's traditional business. Nike digital sports platform Nike + has already has over 10 million registered users, the motion data it collects to Nike product has become an important reference design. Nike running shoes design director Robert & middot; Dolan accept the "commercial value" interview revealed, Nike + data collected showed that a large number of users are running exercise at night. "When we started to understand this point thinking, running under low-light conditions, what people need? There is no doubt, is the visibility and security. Therefore, we added a reflective material in the design of shoes, in the design of clothes plus a reflective material. " This is just the Internet and large data Nike affect a microcosm. For a Language for companies Retro jordans for sale in traditional industries, services and ideas on to complete the adjustment is not easy. Because the properties of the product is changing, past sneakers is becoming a consumer electronics products, Nike "young" digital athletic department must be connected with being "older" design department learn to cooperate. For example, a digital sports shoe department intends to add more sensors, the design department at the product design must make the appropriate compromise and adjustment. While standing on the designer's point of view, in a sense, it is a kind of digital design their own "invasion", so conflict is inevitable. "Of course, we often have conflict." Robert & middot; Dolan bluntly, some creative digital sports department in his view, is "bad idea." "But I think this is part of life and work, if there is a conflict and pressure generating means we can fix some things." For a company in transition, Sina thinking inevitable collision, this time, open and tolerant attitude is particularly important. This turned incubators, but also reflects the company's positive attitude to embrace change. Nike realized that, you want to complete the transition, we need to cheap foamposites use the power of the "brain" of the break in the thinking of their own limitations. Nike look first to be selected 10 entrepreneurial team of business, you will find some very interesting things. These projects, fitness games Fitdeck, fitness classes and other services GoRecess predetermined platform is the mass of consumers, which Nike is now the target consumer groups are closely linked, but in addition, there Sprout at work and GeaPalz separately for this businesses and services for children. potential of the enterprise market has been seriously undervalued, many companies are still not aware of the health of employees is important for business operation efficiency, and this will certainly be changed in the future, but for Nike, Nike enterprise customers to help further expand their consumer groups, some do not exercise habits of people may under the influence of corporate culture began to exercise; children Nike consumer group is not completed well covered by another crowd, through child pedometer GeaPalz, Nike You can collect motion data users start early, the value of these data is self-evident. Although now due to the enthusiasm of the national sport Retro jordans for sale attenuation ,, Nike also face inventory problems in the Chinese market, but the market is cyclical growth and recession are a normal phenomenon. And when the market rebound when Nike now in the digital sown the seeds will usher in the harvest. Local brand with 20 years to narrow the distance with the international giants, but in the mobile Internet and the dawn of the era of big data, Nike will suddenly accelerate rivals behind. (Chinese shoes Network - the most authoritative and most professional Footwear News)At the time of the visit to Nike headquarters, Obama, the current president of the United States, first announced the the MTM special suit was finally officially released. By Michael Jordan, chief designer of jobss Tinker Hatfield, CEO Mark; Parker composed of three elite team, will be dedicated to creating the presidential level works, the Air Jordan MTM Pack in the first paragraph and the latest Air Jordan generation shoes for the protagonist, both upper material exchange, use the traditional leather material in Air Jordan XX9, Air and Jordan 1 in the latest high performance woven material to create.Japanese brand A BATHING APE always good to pay trib Cheap air jordan 12 ovo ute to a variety of sneaker brand "of another for himself," so production methods over the years, such as NIKE Air Force to learn from BAPE STA, from converse All Star's APE STA, etc., often can be integrated element of what they do best, remade the unique taste of shadow street style. came in 2012 autumn and winter quarter, A BATHING APE inspiration from a re-launch of adidas Originals SuperStar popular models SKULL STA, join the brand's most popular programs 1ST CAMO pattern sign on the side of the shoe body STA LOGO and local details, more signs on the tongue APE HEAD, were launched in two different colors, now Login BAPE STORE on sale, like variation version of the classic shoes friends may wish to look. Source: BAPE & nbsp; & nbsp; & nbsp; & nbsp; & nbsp;& Nbsp; & nbsp; & nbsp; most market participants optimistic about Adidas and Reebok merger, the current difficulties is how to spend the break-in period after the merger Adidas Over the weekend, a few months after the acquisition of Reebok, Adidas shares were suddenly shrunk 6%, because it spent $ 3.8 billion purchase of Reebok situation continues to decline. & nbsp; & nbsp; & nbsp; & nbsp; cheap jordans online Adidas CEO Herbert Hainer after the stock fell sharply, explains:? "The main reason is the shrinking stock market natural response to the performance of Reebok, the company's future for some time One of the main tasks is to make the Reebok brand's business to profitability. " & nbsp; & nbsp; & nbsp; & nbsp; drag Reebok Adidas & nbsp; & nbsp; & nbsp; & nbsp; It is understood that the fourth quarter of last year, global sales of Reebok USA fell by 5% to $ 930 million, the United States the number of orders is straight down 28%, of which footwear Class of orders fell by 30%. The acquisition would like to take the challenge of Nike, Adidas, Reebok company under the anti by their tired this: fourth quarter 2005 net loss of 4 million euros, while in the same period in 2004, its earnings as high as 20 million euros. The company's annual report acknowledges that the reason behind the recent acquisition of Reebok was a drag. & nbsp; & nbsp; & nbsp; & nbsp; January this year, the EU approved the acquisition of Adidas Reebok. Body in Germany, Adidas willing to spend 3.1 billion euros heavily in the acquisition of the nation's second-largest sporting goods manufacturer, cheap jordan shoes for men the intention is to challenge the world sports goods Nike US manufacturing supremacy. Previously, the company is Europe's largest Adidas, the world's second-largest sporting goods manufacturer. Nike's annual sales of approximately $ 14 billion, Adidas about $ 8 billion, Reebok is about $ 4 billion. & nbsp; & nbsp; & nbsp; & nbsp; Adidas and Reebok to problems faced by reforming and a lot of: continuously from Reebok came news that Reebok's sales issues abound. Heiner also admitted that Reebok products seem to lack innovation. & nbsp; & nbsp; & nbsp; & nbsp;. "Reebok's share of the decline in the fourth quarter prompted us to upgrade production lines Reebok, Reebok strengthen branding and marketing channel construction Reebok will continue to have its own characteristics, traditions and consumer base. "Heiner said. & nbsp; & nbsp; & nbsp; & nbsp; However, Heiner still showing confidence in the revitalization of the Reebok: "We are very clear that such a huge company mergers and acquisitions has much work to do, this is certainly takes time." & nbsp; & nbsp; & nbsp; & nbsp; "Solomon" lesson & nbsp; & nbsp; & nbsp; & nbsp; It is understood that Adidas is scheduled for April it announced losses for Reebok's strategy. Heiner forecast for this year from February to December, Reebok's performance is still likely to fall by about 5 percent appear. But with the launch of more new varieties, in the second quarter from Reebok will be a significant improvement in performance. He believes Reebok to Adidas limited magnitude of drag. Throughout 2005, Adidas net profit of 383 million euros, an increase of 22%. & nbsp; & nbsp; & nbsp; & nbsp; "It is because of the aid be combined with Reebok, Adidas can successfully landed on the US professional basketball league and the NFL, which will allow Adidas sales in the US market increased by 10 %. "Hainer added. & nbsp; & nbsp; & nbsp; & nbsp; Heiner said the company's goal is to make the 2015 Reebok and Adidas profits doubled. & nbsp; & nbsp; & nbsp; & nbsp; analysts believe that the long-term strategy to develop the body at the Reebok, Adidas, and may be affected by the acquisition of its inspiration in the lessons on Salomon's. In 1997, Adidas had acquired the Salomon ski equipment known to produce, the result also has been losing money. It even China as to reverse the "war" the latest, biggest battleground. However, due to a smaller winter sports market, coupled with philosophy and other issues, in 2005, Adidas Salomon is still only the loss of sold. & nbsp; & nbsp; & nbsp; & nbsp; integration powerless? & nbsp; & nbsp; & nbsp; & nbsp; compared to the previous merger Solomon, market participants are more optimistic about the Adidas and Reebok merger. Because both embodies a complementary. Market participants believe that the current difficulties may be just how to spend the run-in after the merger. & nbsp; & nbsp; & nbsp; & nbsp; Adidas as a veteran of the European business, focusing on scientific and technological development of professional sports equipment, brand image tends to professional, technical. While Reebok's products are mainly for young people and women, the brand image is more inclined to casual sex. Adidas products in the European tradition of sports football and track and field and other sports have a wide reputation in the field, while Reebok products on some Americans very keen sport more popular, such as American football, baseball and basketball. In terms of pricing, adidas is mainly targeted at high-end consumer groups, Reebok will focus on developing the middle and low consumer groups. & nbsp; & nbsp; & nbsp; & nbsp;? American operations president Adidas Rob Lance Taff is playing an interesting analogy, Adidas and Reebok would like two children of the same family, a good football, other a football and basketball playing well, but the two children will also participate in the competition. & nbsp; & nbsp; & nbsp; & nbsp; For this reason, Adidas after the completion of its acquisition of Reebok said it will maintain the independence of the Reebok brand and the product of the United States as having innovative features shoes to restore it former position. Hainer said the decision would enable the two brands have continued to have their own characteristics, traditions and consumer base. & nbsp; & nbsp; & nbsp; & nbsp; Market participants expect the help of soccer equipment sales this year, Adidas profit and operating income will be double-digit growth. Germany 2006 World Cup will be opened in June, Adidas company is a gold sponsor. But the market is still worried about Adidas may be due to the World Cup marketing battle fully engaged, while integrating Reebok powerless.